'Lux' is the brand synonymous with beauty and film stars and it has created history by bringing together the most sought couple of Bollywood - Abhishek Bachchan and Aishwarya Rai Bachchan together for the first time ever on television in the new 'Lux' commercial.
Talking about her long standing association with Lux, Aishwarya Rai Bachchan said that she have been associated with Lux for past 10 years as a Global Brand Ambassador. Shooting with Abhishek makes this Ad even more special as it's their first commercial together and they had a great time together at shooting. Abhishek Bachchan said, "We are happy and proud of the fact that we have done our first ever commercial for Lux. The script drew me to the commercial and I liked the way Ash and my parts were incorporated - mischievous, soft and fun which brought out the vibes in the relationship that we share." Speaking on the occasion Mr. Sudhanshu Vats, VP, Home Care and Skin Cleansing, HUL said that Lux relaunch promises to give the consumers a never before luxurious bathing experience through a creamier lather leaving their skin soft and smooth and they have made improvements to every element of the mix - product, packaging and fragrance. All of this is being communicated to the consumers through a unique yet distinctly Lux campaign where we have Abhishek Bachchan and Aishwarya Rai Bachchan coming together for the very first time in an advertisement. The new Lux AD has been directed by Stephen Mead from the London-based ad film production house Short Films. The Sufi inspired music score has been composed by none other than the melodic trio Shankar Ehsaan Loy. The couple has been designed by leading fashion designer Aki Narula with make-up done by Mickey Contractor. Really one has to use lux at least once !
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